Why your tour got great reviews and still lost money
**Date:** 2026-07-14 **Evergreen Theme:** Live Business & Revenue Strategy **Mogul Lens Applied:** Lyor Cohen (Systems) **Source:** Trending News — PLAYY. Magazine, "Can You Actually Make a Living From Music in 2026?" (July 2026) + Ticket Fairy / Access All Areas (January 2026)

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Written By

Gavin Alexander
Senior Marketeer
As the founder of Music Artist Manager, Gavin has spent years at the intersection of music and technology. Seeing firsthand how chaotic release rollouts and split sheets can be, he designed a platform that brings major-label infrastructure to independent artists and their teams. He writes extensively about industry trends, artist leverage, and workflow optimisation.


