OUR PHILOSOPHY

The music industry
was built for everyone
except the artist.

Music Artist Manager exists to change that. Structure, strategy, and tools built around your music and your goals, not someone else's agenda.

Active Projects

4

▲ 25%VS. LAST MONTH

Active Tasks

12

▼ 8%VS. LAST WEEK

The music comes first. The system makes it possible.

You didn't get into music to manage spreadsheets, chase invoices, or figure out split sheets at midnight. But the business side is real, and ignoring it costs artists their careers every day.

MAM puts the infrastructure in place so you can stay focused on what you do best.

A team in your corner. Always on.

The platform doesn't just organise your career, it reads it.

Surfaces the right moves at the right time, so you always know what to do next.

Risk Detected
Action Required

"Missing Producer Agreement for Midnight_EP. Proceeding to release will surrender mechanical royalties."

Built for where music is going.

The independent artist is the new industry standard. MAM is the platform built to match that moment: release planning, content, splits, finances, and your network, all connected.

Project Financials

Edit Budget

Budget

£10,000

Total Costs

£0.00

Album
Draft Invoice

Righteous

Planning•Release: 30 08 2026
TracksTasksTeam & Splits
Gavin Alexander, founder of Music Artist Manager

Who's behind it

Gavin Alexander

Founder

Gavin has been part of UK music since 1998. He started as an MC and worked across genres: club residencies, appearances across the UK, festivals, pirate radio and features on national radio. He launched his own club night, Trendsetter, which grew into a streetwear brand, merchandise and a record label, Trendsetter4Life, supporting other artists and teaching him how to build something from the ground up.

In 2005 he picked up a camera. He shot for SBTV and GRM Daily, filmed tour blogs for Maverick Sabre and Boy Better Know, and worked closely with Frisco of Boy Better Know on documentaries, music videos and his website. He helped artists get paid properly for features and find opportunities abroad, and his own debut album, Battle Scars (2018), released on Trendsetter4Life, charted on the iTunes and download charts.

He then spent nearly ten years in growth marketing, revenue operations and automation in fintech and startups, and brings that way of working back to artists who've never had it. Music Artist Manager started as Music Artist Planner, downloaded by hundreds of artists. It's built on one idea: he is one of you, and he knows the job.

Music Artist Manager is built by The WrightyMedia Agency Limited, registered in England and Wales (company number 15352083), Cornelius House, 178–180 Church Road, Hove, BN3 2DJ.

It's time to add the business to your music.

Professional tools for the modern independent.