The great unsigning: How to build a Sync-Ready catalogue before you need one
**Date:** 2026-07-18 **Evergreen Theme:** Revenue Diversification & Rights Management **Mogul Lens Applied:** Lyor Cohen (Systems) **Source:** Trending News — TJPL News Issue 41, "The Great Unsigning: Why Independent Artists Are Taking Over in 2026" (May 2026); Chartlex Independent Artist Business Guide (April 2026)
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Written By
Gavin Alexander
Senior Marketeer
As the founder of Music Artist Manager, Gavin has spent years at the intersection of music and technology. Seeing firsthand how chaotic release rollouts and split sheets can be, he designed a platform that brings major-label infrastructure to independent artists and their teams. He writes extensively about industry trends, artist leverage, and workflow optimisation.
