GeneralJuly 16, 2026

Why every smart manager is quietly moving ad spend away from Spotify

Gavin AlexanderSenior Marketeer

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Written By

Gavin Alexander

Senior Marketeer

As the founder of Music Artist Manager, Gavin has spent years at the intersection of music and technology. Seeing firsthand how chaotic release rollouts and split sheets can be, he designed a platform that brings major-label infrastructure to independent artists and their teams. He writes extensively about industry trends, artist leverage, and workflow optimisation.

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