Live & TouringSeptember 7, 2026
The live tour P&L and promoter settlement playbook: Venue deal structures, margin stress-testing, and the 2 a.m. settlement audit
Learn the 4 deal structures, margin math, and settlement audit protocols that turn live touring from a cash drain into controlled profit.
Key Takeaways
Most artists tour at a loss because they confuse visibility with viability.
Your guarantee only covers transport, crew, and accommodation overhead.
Merchandise and VIP upgrades deliver 70% of your actual net cash flow.
You must audit settlements at 2 a.m. or promoters will invoice ghost expenses.
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