Live & TouringSeptember 7, 2026

Venue deal structures, margin stress-testing, and the 2 a.m. settlement

Learn to run solvent live tours with deal structures, P&L models, merch margins, and settlement audits. Built for independent artists and managers.

Venue deal structures, margin stress-testing, and the 2 a.m. settlement

Key Takeaways

  • Most artists tour at a loss because they confuse visibility with viability.

  • Your guarantee only covers transport, crew, and accommodation overhead.

  • Merchandise and VIP upgrades deliver 70% of your actual net cash flow.

  • You must audit settlements at 2 a.m. or promoters will invoice ghost expenses.

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